Scarborough Athletic's first team and reserve team strips will be sponsored this season by the Y50 Group.The group, which is owned and run by Arthur Harris, is backing Scarborough Athletic this season in a significant deal for the club.
Mr Harris said: "The directors of Y50 are very pleased to be associated with Scarborough Athletic.
Athletic's new home kit (left) and away kit (right)
"Having seen the unbelievable efforts the supporters and the board have gone to in order to maintain a football club in the town it was felt that if we could offer some sort of support we should do.
"We wish the club all the very best for the coming season, hopefully the very loyal supporters will continue to make the journey to Bridlington but I am sure we all look forward to a return to playing in Scarborough in the very near future."
Boro chairman Simon Cope said: "We are extremely delighted to have the backing of Arthur Harris and his company, and I'm excited that our relationship going forward will be a positive one.
"The deal signifies that businesses with local links are behind Scarborough Athletic FC, and that can only bode very well for the future."